[{"id":678659490171,"handle":"new-play","updated_at":"2025-11-07T15:39:56+00:00","published_at":"2025-11-06T11:49:19+00:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"New SS26 Activity and Toys","body_html":"\u003cp\u003eIntroducing our new Activity Mats and Books and our new Knitted Rattles, Toys and Cuddle Cloths. These new pieces bring together all your favourite friends from the British coast, a wild garden and the farm to life. Thoughtfully designed for playtime at home, it features sensory textures, sounds, and sights for little ones to discover and enjoy.\u003c\/p\u003e"},{"id":678291734907,"handle":"ss26","updated_at":"2025-11-07T15:39:56+00:00","published_at":"2025-11-06T11:45:40+00:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"New SS26 Collections","body_html":"\u003cp\u003eIntroducing our SS26 collections: our new Little Farm Print Collection, Cotton Pram Organiser Bags,Activity Mats and Books, Knitted Toys, Gift Sets and Swaddles Set of 2. All made with organic cotton,organic dyes and recycled polyester.\u003c\/p\u003e"},{"id":665659572603,"handle":"play-1","title":"Play","updated_at":"2025-11-07T15:39:56+00:00","body_html":"","published_at":"2024-12-11T12:52:30+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"play collection"}],"published_scope":"web"},{"id":407236968662,"handle":"play","title":"Playmats \u0026 Toys","updated_at":"2025-11-06T11:38:12+00:00","body_html":"","published_at":"2022-05-20T16:10:26+01:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"play"}],"published_scope":"web","image":{"created_at":"2023-10-31T12:11:13+00:00","alt":null,"width":1170,"height":1749,"src":"\/\/avery-row-b2b.com\/cdn\/shop\/collections\/IMG_8237.jpg?v=1698754274"}},{"id":404860469462,"handle":"2-4x","title":"VAT","updated_at":"2025-11-07T15:39:56+00:00","body_html":"","published_at":"2024-02-08T20:12:10+00:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"2.4x"}],"published_scope":"web"}]
Our Coastline Activity Mat brings all your favourite friends from the British coast to life. Thoughtfully designed for playtime at home, it features sensory textures, sounds, and sights for little ones to discover and enjoy.
Interactive sensory play mat for babies inspired by the British coast
Includes a starfish rattle for playful sound stimulation
Made from organic cotton and dyes with recycled polyester filling
Waves print on the back
Comes with a drawstring canvas bag for easy storage
Encourage tummy time, exploration and sensory development with this beautifully designed baby activity mat, blending playtime fun with timeless style that complements any home.
