[{"id":665658425723,"handle":"baby-activity","updated_at":"2025-11-06T11:38:12+00:00","published_at":"2024-12-11T12:12:23+00:00","sort_order":"created-desc","template_suffix":"","published_scope":"web","title":"Baby Activity","body_html":""},{"id":678659490171,"handle":"new-play","updated_at":"2025-11-07T15:39:56+00:00","published_at":"2025-11-06T11:49:19+00:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"New SS26 Activity and Toys","body_html":"\u003cp\u003eIntroducing our new Activity Mats and Books and our new Knitted Rattles, Toys and Cuddle Cloths. These new pieces bring together all your favourite friends from the British coast, a wild garden and the farm to life. Thoughtfully designed for playtime at home, it features sensory textures, sounds, and sights for little ones to discover and enjoy.\u003c\/p\u003e"},{"id":678291734907,"handle":"ss26","updated_at":"2025-11-07T15:39:56+00:00","published_at":"2025-11-06T11:45:40+00:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"New SS26 Collections","body_html":"\u003cp\u003eIntroducing our SS26 collections: our new Little Farm Print Collection, Cotton Pram Organiser Bags,Activity Mats and Books, Knitted Toys, Gift Sets and Swaddles Set of 2. All made with organic cotton,organic dyes and recycled polyester.\u003c\/p\u003e"},{"id":665659572603,"handle":"play-1","title":"Play","updated_at":"2025-11-07T15:39:56+00:00","body_html":"","published_at":"2024-12-11T12:52:30+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"play collection"}],"published_scope":"web"},{"id":665657835899,"handle":"playmats","updated_at":"2025-11-06T11:38:12+00:00","published_at":"2024-12-11T12:01:54+00:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Playmats","body_html":""},{"id":407236968662,"handle":"play","title":"Playmats \u0026 Toys","updated_at":"2025-11-06T11:38:12+00:00","body_html":"","published_at":"2022-05-20T16:10:26+01:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"play"}],"published_scope":"web","image":{"created_at":"2023-10-31T12:11:13+00:00","alt":null,"width":1170,"height":1749,"src":"\/\/avery-row-b2b.com\/cdn\/shop\/collections\/IMG_8237.jpg?v=1698754274"}},{"id":404860469462,"handle":"2-4x","title":"VAT","updated_at":"2025-11-07T15:39:56+00:00","body_html":"","published_at":"2024-02-08T20:12:10+00:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"2.4x"}],"published_scope":"web"},{"id":667645608315,"handle":"wildflower-garden","title":"Wildflower Garden","updated_at":"2025-11-07T15:39:56+00:00","body_html":"","published_at":"2025-02-21T15:20:30+00:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Wildflower Garden"}],"published_scope":"web"}]
["2.4x","baby play mat","baby playmat","play","play collection","SS26 collection","Wildflower Garden"]
Our Wildflower Garden Activity Mat brings all your favourite friends from a garden in bloom to life. Thoughtfully designed for playtime at home, it features sensory textures, sounds, and sights for little ones to discover and enjoy.
Interactive sensory play mat for babies
Features crinkly butterflies, peekaboo ladybird, squeaky flower & sunshine mirror
Includes a buzzing bee rattle for playful sound stimulation
Made from organic cotton and dyes with recycled polyester filling
Wildflower Garden print on the back
Comes with a drawstring canvas bag for easy storage
Encourage tummy time, exploration and sensory development with this beautifully designed baby activity mat, blending playtime fun with timeless style that complements any home.
